HAVE A BEER.
SAVE A BEAR.

Meet BEAR: premium craft beer, cider and merch with a purpose. Every beer, every cider and every piece of merch helps rescue wildlife, protect habitats and back real conservation projects around the world.

Every beer and cider helps rescue wildlife, protect habitat, and back real conservation projects around the world.

Independent. Purpose-Driven. Planet Positive.
BEAR beers and ciders include gluten-free and vegan.

Shop the BEAR range

VIEW ALL DRINKS & MERCH →

Crafted Conservation Sweatshirt
Crafted Conservation Sweatshirt

Merch / Crewneck Sweatshirt

Sweatshirt

A cosy Crafted Conservation crewneck sweatshirt with a soft feel, everyday fit and colour and size options available in the shop.

Bear Snapback Trucker Cap
Bear Snapback Trucker Cap

Merch / Adjustable Trucker Cap

Trucker Cap

A structured Bear snapback trucker cap with breathable mesh panels, made for everyday wear and wild-minded adventures.

Crafted Conservation T-Shirt
Crafted Conservation T-Shirt

Merch / Heavy Cotton T-Shirt

T-Shirt

A classic cotton Crafted Conservation T-shirt for anyone who wants to wear the bear and support wildlife.

Polar Beer
Polar Beer

BEER / Czech-style Pilsner

Polar Beer

A crisp Czech-style pilsner brewed with soft water and classic hops for a clean, refreshing finish with a touch of spice. Gluten-free and vegan.

4.5% ABV

Hazy Bear IPA
Hazy Bear IPA

Beer / Session IPA

Hazy Bear IPA

A bold, hazy Session IPA loaded with Citra, Mosaic and Simcoe for big hits of citrus, mango and stone fruit. Vegan.

4.5% ABV

Bear Ciderrr
Bear Ciderrr

Cider / Apple Cider

Bear Ciderrr

Crisp apple cider with a clean, golden finish. Refreshing, naturally delicious and rooted in the wild. Gluten-free and vegan.

4.5% ABV

Bearry Cider
Bearry Cider

Cider / Apple & Blackberry Cider

Bearry Cider

Crisp apple cider blended with ripe, juicy blackberries. Refreshing, fruity and naturally wild. Gluten-free and vegan.

3.4% ABV

VIEW ALL DRINKS & MERCH →

The Story Behind BEAR

BEAR was inspired by Diego, the rescued bear behind our logo, labels and packaging. Jimmy and Stevie explain how Crafted Conservation turns premium craft beer, cider and merch into practical support for wildlife rescue, habitat protection and real conservation projects.

Find Bear in 363 Asda stores!

BEAR HAS LANDED IN 363 ASDA STORES

A huge moment for BEAR. You can now find the range in 363 ASDA stores across the UK, bringing our purpose-led beer to supermarket shelves nationwide.

From rescued-bear inspiration to supermarket shelves nationwide, BEAR is reaching more people than ever.

You can also find BEAR in pubs, bars and other stockists too.

EVERY DRINK & PURCHASE DOES SOME GOOD

Every purchase helps turn good drinks and purpose-led merch into real support for wildlife rescue, habitat protection and conservation projects on the ground.

Rescue Wildlife

Supporting animal rescue and protection where help is needed most.

Protect Habitats

Backing projects that restore and protect the wild places animals depend on.

Back real conservation

Working with trusted partners to support practical conservation projects.

Meet our Charity Partners →

We know wildlife. They know beer

We bring the conservation mission. Our brewery and cider partners bring the craft. Together, we create drinks that taste good, look good and do good.

Salopian Brewery
Brew York
Sandford Orchards

Meet our Brewers →
Our beer and cider sales are managed by The Beer Company.

Find a Bear near you

Crafted Conservation is already making its way into pubs, bars and bottle shops. Find your nearest stockist and enjoy a beer or cider that helps support wildlife with every pour.

Stock us

Want Crafted Conservation behind your bar or on your shelves? Our beers, ciders and merch give customers something good to enjoy and a conservation story worth talking about.

FOLLOW THE BEAR

Beer drops, pub sightings, merch updates and wildlife stories from the Crafted Conservation pack.

Name another beer that supports bears… WE’LL WAIT! 👀

Every can of BEAR helps make a real difference to wildlife in need, directly supporting conservation and rescue projects that give orphaned bear cubs like Barney a second chance at life.

#craftedconservation #bear #beerforbears #beerwithpurpose

Open post by craftedconservation with ID 17953321395321709
Name another beer that supports bears… WE’LL WAIT! 👀 Every can of BEAR helps make a real difference to wildlife in need, directly supporting conservation and rescue projects that give orphaned bear cubs like Barney a second chance at life. #craftedconservation #bear #beerforbears #beerwithpurpose

No one talks about how hard it is to be on the marketing team 😤

#marketing #beer #funny

Open post by craftedconservation with ID 18096628049655880
No one talks about how hard it is to be on the marketing team 😤 #marketing #beer #funny

The only bear you should be catching 👀🍺

#craftbeer #beer #craftedconservation

Open post by craftedconservation with ID 17932093407407837
The only bear you should be catching 👀🍺 #craftbeer #beer #craftedconservation

Well who’s joining then?🤷‍♀️

#bear #beerforbears #beerwithpurpose #wildlifeconservation

Open post by craftedconservation with ID 18079863218710485
Well who’s joining then?🤷‍♀️ #bear #beerforbears #beerwithpurpose #wildlifeconservation

Have you spotted BEAR in your local Asda yet?👀🐻

#craftedconservation #bear #beerforbears #beerwithpurpose

Open post by craftedconservation with ID 18627424435023984
Have you spotted BEAR in your local Asda yet?👀🐻 #craftedconservation #bear #beerforbears #beerwithpurpose